Can the production of handmade footwear become sustainable?

Wearing a handcrafted shoe is certainly a small luxury, that evokes the idea of an ancient world made of slow and precise gestures, of an equipped laboratory that produces a few pieces without waste. However, the reality is a little different, because today’s artisan shoe factories still work with an organized assembly line and rely on a supply chain that can also be very long and complex to ensure the success of the processes and the supply of materials.

Considering the growing attention for products that ensure a reduced environmental impact, the world of footwear is also increasingly striving to find solutions that permit to combine formal perfection with greater product sustainability.

How can handmade footwear become more sustainable? There are so many options that don’t compromise at all the production of high quality shoes.

Italian leather and sustainability

Although leather is undoubtedly an animal derivative, the real leather used to produce footwear can also be sustainable. The quality standards ensured by the production in Italy and usage Italian raw materials, in fact, guarantee that the leather responds to major characteristics of transparency and that it is processed with respect for the workers.

Furthermore, 99% of Italian leather derives from the residues of the food industry, and not vice versa, thus leather is a raw material included in the circular economy.

When you opt for local suppliers, even better. The supply of raw materials at or near 0 km makes it possible to optimize transport and consequently consumption.

The most refined color is green

Usage of natural-based colors, return to handcrafted coloring techniques that have perhaps been lost over time in favor of faster chemical processes, is a way to guarantee handcrafted footwear not only a minor impact on the environment but also a unique and timeless look.

This type of leather processing often has no place in the industrial production, while the situation in the world of handcrafted shoes is different, because hand coloring reflects the detail-oriented approach to handmade shoe, enhancing its value.

Shoe factory and energy

Sustainability is not only about careful selection of the raw materials and processing them with limited usage of chemical products: to make handcrafted footwear more sustainable it is also possible to intervene on the production system. This means, for example, reviewing the energy supply of the structure to rely on non-fossil sources, or optimizing processes in order to reduce energy consumption and cut emissions.

Alongside this process, it is also possible to intervene on logistics by choosing more virtuous distribution systems or even review the packaging of footwear to make their recycling easier or to reduce the amount of material used.

Every action is useful in order to find maximum sustainability: to reduce their environmental impact, shoe factories can operate jointly on several fronts.

A controlled supply chain

Selecting suppliers who care about respect for the environment is essential for any artisan shoe factory that wants to make its production more sustainable. So, for example, collaborating with companies physically close to your headquarters allows you to reduce emissions related to transport, and choosing tanneries that not only carry out eco-friendly tanning but which have also reduced their water footprint are two excellent ways to produce footwear with a reduced environmental impact.

Finally, there is an inner characteristic of handcrafted footwear that makes them sustainable: their durability.

A product with attention to the smallest details and made with excellent materials and workmanship is made to last for years, always maintaining a good looking aspect even when it is a little “worn”. Disposable products are the main enemies of the environment, especially if the waste produced cannot be recycled in any way. Durable design, like that of the most refined handcrafted footwear, is synonymous of  sustainability.

In Fratelli Borgioli footwear, the tradition of Tuscan craftsmanship and technological innovation blend together to accompany the owner of these shoes for a lifetime.

Selling Fratelli Borgioli shoes means to be confident that you are offering your customers a product with all the features that surprise them with lasting beauty and superior comfort.

Do you want to receive our catalog and find out more about the advantages exclusivelly granted for Fratelli Borgioli resellers? CONTACT US.

Men shoes: what is the consumer looking for in his favorite store?

The owners of shops that sell quality handmade footwear often ask themselves this question. The following ones are:

How can I counteract online shopping?

How can I convey to my customers the added value of my shop?

How can I communicate to potential customers the quality of certain products  (when quality itself already explains the price)?

The list of questions could be very long.

Retailers, who decide to offer high quality products to a niche market made up of customers who buy exclusive shoes, need answers and strategies to let the market understand their value. They do not want and cannot be classified as places that simply sell expensive products.

So let’s see together what today’s consumer is looking for when he enters his favorite store and what this store can’t miss.

  • Very high quality and durability

It seems obvious to say that a high-level shoe shop should only deal with excellent quality products but it is not. Shop owners are well aware that there are brands that over time have not been able to maintain the high level of their products; the quality should always be verified for the entire period in which the shop owner collaborates with a brand. In case you meet with problems and defects the products should be sent back to the manufacturer because no shop can afford to sell poor quality shoes.

  • Differentiating positioning

As a retailer of handmade shoes, you have to understand and communicate your identity to your customers. The more easily recognizable you are in the eyes of your customers, the more they will remember you (and not your competitors) when they search for a certain product.

If you sell wedding shoes, you can’t have sneakers, for example. If you are recognized for your selection of made in Italy shoes, you cannot sell imported products. If you are known for being a talent scout of the best crafted shoes, don’t disappoint your customers’ expectations.

Today’s customer comes to your store because he knows that the products he finds worth the journey and should always have certain expectations that cannot be disregarded.

  • Alway be up to date with the trends

Differentiating positioning and selling a certain type of shoe that makes you instantly recognizable doesn’t mean you never need to change.

It is important to know the current trends and innovate to be able to meet the expectations of a range of customers who follow the evolution of men’s fashion. Magazines, fairs, fashion shows, presentations of collections are useful tools that should not to be left behind.

  • Give assistance and consulting to the client

For sure, this aspect is more difficult to find online. A store that you trust is made up of people who are always ready to welcome customers, listen to their needs and then translate them into the right product.

From this point of view, the shop owner should select brands that are open for consultancy aspect. The “advantage” of buying a handmade shoe is also to be able to request some alterations or particular colors of the original model.

Many customers are looking for the possibility  to have customized products and if you are able to satisfy them it certainly represents an added value for your shop.

  • Sustainability

This is a fundamental element in all the areas: the market seeks and demands products that are sustainable.

Even in the field of handmade shoes, your customers are looking for brands that are sensitive to sustainability.

For this reason it is necessary to consider the fact that the reduction of the impact on the environment can be translated into many characteristics: the choice of local leathers, the willing to collaborate with 0 km suppliers, the use of certain machinery (more sustainable than others), the search for non-toxic colours, the production of recyclable packaging, the use of green labels, etc.
The owner of high level store should know all the brands he deals with and know what type of actions they have taken to reduce the environmental impact of their business.

  • Know the products and the production processes

A reseller should know in detail the products he sells: characteristics, manufacturing techniques, materials, colours, etc. But knowing the products is not enough, you also need to be informed about the brands: history, company choices, policies relating to sustainability, peculiarities… in short, all those elements that make the brand worthy of interest.

Provided that Italy is the heart of  craftsmanship in the footwear sector, retailers who want to stand out from the multitude of shops have the opportunity to select the best examples of craftsmanship, thus offering unique and precious products.

Fratelli Borgioli shoes are the result of a family tradition that began more than seventy years ago in an artisan workshop in the heart of the Florentine countryside, in La Stella di Vinci.

Each shoe made by Fratelli Borgioli is a true artisan masterpiece, flawless and comfortable. The tradition of Tuscan craftsmanship and technological innovation blend together to give life to a shoe that accompanies his owner for a lifetime.

With the style and formal perfection of its products, Fratelli Borgioli keeps the passion for Italian taste alive in the world, thanks to a network of selected retailers who believe in beauty and quality.

If you wish to become our reseller CONTACT US.

Men shoes that never go out of fashion

Are there any shoe models that never go out of fashion? Shoes that, season after season, always remain iconic and favored?

Obviously, the answer is yes.

The history of fashion is made up of garments that have become an essential reference point during the upcoming years; just think of Coco Chanel’s suit, Dior’s New Look, Elsa Schiapparelli’s lobster dress, Givenchy’s Little Black Dress or Diane Von Furstenberg’s Wrap Dress.

This list is very long and shows how some models become real icons, a source of inspiration for stylists all over the world.

Even in the footwear world, there are timeless models that have “marked” the history of fashion. Many brands continue to propose these styles in different versions, knowing that the market still requires them.

At the same time, a high rank shoe retailer knows that in order to satisfy the needs of the customers, the shop cannot omit to offer some “timeless” shoe models which are requested by the customers, season after season.

Let’s have a look at some styles that your shop should have as continuous selection.

The moccasin, the shoe of Native Americans 

The history of this shoe is ancient and it seems to have its origin from the American Indians who used to bandage their feet with pieces of leather tied together.

The most similar version of today’s moccasin spreads in the United States in the 1930s when the GH Bass company launched moccasins, also called loafers, on the market. In that historical moment when men prefer shiny lace-up shoes, moccasins were not very successful because considered not enough elegant. It was an American dancer, Fred Astaire, a celebrity of the time, who made them famous, using them to tap dance and wearing them with a tuxedo.

In the 1950s, moccasins spread among American university students who called them penny loafers because they used to insert a coin in the strap on the upper.

In the past decades, moccasins have spread widely, becoming the subject of creative research by many brands. Such an example is the model designed by Aldo Gucci in the 1950s, unisex style, made in leather and decorated with the metal clamp which later became one of the iconic elements of Florentine brand. The success of this shoe was so huge that it was included in the permanent collection of the maison and every year it is reinterpreted and proposed in different versions.

In the 70s they became one of the symbols of businessmen status, thus clearing the cliché of their lack of elegance.

Today moccasins have freed themselves from classifications and influences of a social and political nature and have become an “ever green” shoe style that cannot miss in the male wardrobe. Each brand interprets them in its own way with different leathers, colors and finishes, with or without tassels, in all year round collections.

Oxford, an icon of style and elegance

An icon of style and elegance: the Oxford shoe is a timeless model that cannot miss in a shoe collection, this style is produced in differente materials and colors. More or less elegant according to the finishes, the Oxford differs from the other lace-ups for the characteristic “closed lacing” system.

This shoe has many names and perhaps for this reason every now and then there is a bit of confusion about this model; the Americans call it Balmoral (like the Scottish castle, the residence of the British royal family), the French call it Richelieu and the British call it Oxford (as an evolution of the Oxonian, thevery popular boot among Oxford University students in the 19th century). In Italy they are called Oxford or Francesine.

There are many news about the origin but there is no certain attribution: they certainly appeared in Ireland and Scotland in the 19th century as a lighter and more elegant version of the boots.

The upper of the Oxford shoes can be totally smooth or have hole design on the toe and / or upper (in this case we are talking about Brogues). Whatever you want to call them, they are the most elegant shoes as well as the protagonists of the men’s collections of high-level brands.

Derby, the Oxford’s “sisters”

Often confused with the Oxford shoe, it is a less formal shoe that stands out from the others for its “open lacing”. There are several stories that tell its origins, including that of the Prussian army officer Gebhard Leberecht von Blücher who during the Napoleonic wars would have created these shoes for his soldiers, tired of wearing high boots. It was a shoe with an open lacing, much more practical and suitable for the long and difficult journeys to which the military were subjected.

If this is not their true origin, what is certain is that the Derbies spread in the 19th century between Ireland and Scotland and have never ceased to be successful. Also in this case Derby has become a style icon that each brand wants to reinterpret in one or more versions. Colors, materials, finishes and broguing characterize them and make them suitable for different occasions.

A high rank shop should have several versions of these three models in its selection. Obviously, the value of the footwear doesn’t depend only on the model but also on the materials, finishes and production characteristics; in this case the details do make difference.

Fratelli Borgioli produces numerous variations of these three models every year, paying attention to every single detail and trying to interpret tradition with elegance and innovation.

Fratelli Borgioli’s shoes are the result of a family tradition that began more than seventy years ago in an artisan workshop in the heart of the Florentine countryside, in La Stella di Vinci.

Each Fratelli Borgioli shoe is a real artisan masterpiece, flawless and comfortable. The tradition of Tuscan craftsmanship and technological innovation merge together to create a shoe that accompanies its owner for the entire life.

With the style and formal perfection of its products, Fratelli Borgioli keeps the passion for Italian taste alive in the world, thanks to a network of selected retailers who believe in beauty and quality.

If you want to become our resellers, CONTACT US.

The differences between artisanal and industrial footwear mostly appreciated by the market

Calzatura artigianale

An artisanal shoe, produced by hand, is very different from an industrially made product. Consequently the shop that sells a high-level Made in Italy shoe cannot really be compared to many other shoe retailers.

The consumers are well aware of this.

Which are the expectations of a customer who enters your store?

What shoes does he expect to find? With what characteristics?

The consumers are very well informed, having access to the web, in order to deeply study the retailer they can rely on, the product they intend to buy, the composition materials and all the details that make it unique.

Therefore, before choosing a supplier to collaborate with, you need to study it thoroughly and understand if its products corresponds to the expectations of your customers.

The shoes and brands you choose to resell deeply distinguish your store, so when choosing products, you should be very careful. At this stage you are to keep in mind which items your customers are looking for and which peculiarities of handcrafted footwear really make the difference.

Let’s have a look at the aspects of handcrafted shoes, according to the ancient techniques, are mostly appreciated by the market.

The selection of materials

Per la produzione delle proprie calzature una realtà artigianale presta la massima cura nella ricerca di materiali e tessuti, utilizzando solo prodotti di alta qualità.

The artisan shoe factory pays the utmost care for the production of its footwear, for the research of materials and fabrics, using only high quality products.


The raw material is the starting point, as far as it should be processed in the best way, it must be excellent; the origin of the materials is equally important too. The leathers should be produced by masters who have a thorough knowledge of this ancient art.

The local leather is the best option making the shoe production process more sustainable.

We shouldn’t neglect the materials used for the production of the sole of the shoes: the usage of leather, instead of rubber sole, will facilitate the walking process making it more natural.

Compared to shoes produced industrially on a large scale, handcrafted footwear may have some small imperfections that distinguish the essence of the material. The imperfections that make shoes unique and special are certainly appreciated (like the grain of the wood) but they should be limited in number, size and visibility.

The same issue concerns the coloring: handcrafted shoes are colored by hand according to long processes made up of many steps, therefore it is possible that the coloring is not completely homogeneous and can present some small inequalities. In this case the inhomogeneities should be almost imperceptible and justified by the fact that the shoe has been colored by hand.

The stitching

The quality of the seams is a fundamental aspect for the success of a shoe and must be perfect.

The construction of to the bottom, in fact, distinguishes the handcrafted shoes from those of industrial production which are simply glued. The stitchings make the shoe robust, resistant to rain and durable in time.

The most famous stitchings are Blake Rapid and Goodyear. The stitchings should be straight, with no overlapping, at a glance they should be neat, linear and visibly solid, as the seams bear continuous pressure and twisting throughout their life.

The symmetry

When it comes to the craftsmanship, the human factor should be taken into account. The shoe is produced by an expert craftsman who works the materials for several days before obtaining the finished product.

Taking this detail into account, the two pairs of shoes should be symmetrical.

The finishing of the shoes

The finished product of an excellent quality is seen by the smallest details which should be cured in the best possible way.

The operations of the finishing, brushing and polishing of the bottom of a shoe, the attachment of the heel are aspects that make the difference and distinguish the product.

The careful cleaning of the upper perfectly reflects the masterfulness of craftsmanship, bringing the shoe to another level.

The weight

The selection of the materials, and subsequently of other elements added during different manufacturing steps, is aimed to give strength to the shoe without making it too heavy.

Furthermore, the shoe should be resistant yet not too rigid. In this regard, expert consumers are well aware that an artisan shoe may initially create discomfort but once the shoe is adapted to the wearer’s feet, it becomes more and more comfortable.

Fratelli Borgioli shoes are the result of a family tradition that began more than seventy years ago in an artisan workshop in the heart of the Florentine countryside, in La Stella di Vinci.

Each Fratelli Borgioli shoe is a real artisan masterpiece, flawless and comfortable. The tradition of Tuscan craftsmanship and technological innovation merge together to give life to a shoe that will accompany the wearer for the whole life.

The style and formal perfection of Fratelli Borgioli products keep the passion for Italian taste alive in the world, thanks to a network of selected retailers who believe in beauty and quality.

To sell Fratelli Borgioli means being sure to offer your customers a product that has all the features we mentioned above and that expresses the high quality of Tuscan craftsmanship.

Should you be interested to become our reseller, please CONTACT US.

Fratelli Borgioli presents its Spring Summer 2023 collection

During Pitti Immagine Uomo, on the 15th of June 2022 Fratelli Borgioli organized an exclusive event to present the SS 2023 collection to the specialty store owners.

The event took place in Vinci, at the historic headquarters of Borgioli shoe factory, where the visitors had the opportunity to visit the museum Casa Borgioli, the place where the testimonies of the birth and the history of the shoe factory are cherished, as well as old machinery used to produce the shoes.

Spring Summer 2023 collection

The artisans of Fratelli Borgioli have been working on this collection for months with the aim to transfer the “souls” of the shoe factory: craftsmanship, elegance, exclusivity and excellence.

As we always do, the skins were selected from the local producers of excellent quality, as well as the styles were developed with artisan manual details, the result of handmade heritage work handled down for generations.

The research of the colors reflects the seasonal trend that will guide the men fashon of the next year.

Let’s have a closer look to the collection presented during the event.

Light classic

The moccasins in French calfskin are hand antiqued with Leonardo patina which involves the discoloration of the leather and then the manual coloring using creams and waxes which give the shoe a “vintage” effect.

The models are unlined for maximum lightness and comfort during the hot season.

Summer loafer

Lovers of this comfortable and elegant shoes will be satisfied with the wide choice: from classic models to drive moccasins in suede and soft calfskin, with tassels or fringes.

New style offers are not few, such as suede loafers with flaps in marine style fabric. The models of this product line have a fold-on heel so that they can be easily transformed in sabot.

Woven styles

The line of slippers with manual threading is expanded and enriched with new proposals of models, materials and types of weaves; each product expresses attention to the design, details and shape of the shoes.

Rinascimento

The Event line has been completely renewed in this collection.

Oxford and derby shoes are made on pointed lasts with the usage of rich materials such as brocades, velvets and patent leather.

The elegant loafers are made on comfortable last without sacrificing the beauty. The materials, the colors and the accessories speak about luxury, opulence and comfort. The quilted inner sole and burgundy hand colored outer sole are the “must have” for all the styles of Rinascimento line.

The rebranding of Fratelli Borgioli

On this occasion, the rebranding project was also presented, which in recent months helped to create a new image of the Fratelli Borgioli brand.

The new coordinated image, in its many concepts, expresses the cornerstones of Fratelli Borgioli:

  • the connection with the history and with the territory, Tuscany countryside, the place that has always been famous for knowledge and creativity;
  • the exclusivity of the shoe meant as a masterpiece, the result of know how handled from generation to generation;
  • the uniqueness of a shoe handcrafted in Italy according to ancient Tuscan artisan techniques;
  • the value of Made in Italy product, made with the best raw materials.

Tuscan Genius is the claim associated to the brand to sum up its essence in two words. The new website, the social network and all the communication materials fully reflect the new concept.

To obtain more informations regarding the new SS 2023 collection and our products, please contact us.

The processes that make artisanal shoes unique

Lavorazione Blake rapida

The artistry of Italian craftsmanship is famous worldwide: there are so many sectors in which Italy excels and stands out from other countries.

Production techniques and work methods are handed down from father to son, generation after generation, giving life to unique products.

In the footwear industry, this wealth of knowledge sustained by generations of craftsmen provides the means to design products which are sold all over the world and are much appreciated for their unique qualities.

A boutique aiming to stand out amid the multitude of shops and looking to draw customers who would otherwise buy online necessarily has to highlight the fruits of Italy’s artisanal legacy and explain what makes Italian craftsmanship truly unique.

What distinguishes a handmade shoe? What makes it unique? How to explain these characteristics to customers and reveal the intrinsic value of your wares?

Let’s find out.


Craftsmanship in a shoe

We start with the selection of the raw material: leather. Every artisanal shoemaker has their own trusted producers and suppliers, who are often based locally. The raw material is where it all starts, and you need to know it inside out.

Choosing the leather and checking its quality goes hand in hand with a process of constant creative research and trend analysis, so that the shoes you make are always original and reflect the market trends.

Then comes the cutting of the leather. This calls for an expert craftsman who knows how to handle the leather without spoiling it, and enhance its properties to the full.

There are also many other steps such as edging, lining, assembling the various parts and then finishing: this last step may involve several different processes that will vary depending on the type of shoe.

An artisanal shoe is the result of many processes (sometimes more than 100) performed by specialised craftsmen with specific know-how. Each step of the manufacturing process undergoes quality control to ensure the success of the finished product.

Understanding the technical skills and various phases of creating a handmade shoe can explain the intrinsic value of the product, and its price, which to the uninitiated might seem rather high.


A few of the processes

Although every artisanal shoemaker’s workshop has its own story, its own peculiarities and of course its own trade secrets that make the product unique and often inimitable, there are certain processes which are frequently used by shoemakers.


Goodyear

This robust, laborious technique owes its name to its inventor Charles Goodyear, who patented the method in 1832. It involves two seams: the first binds the insole to the upper and the welt, while the second binds the welt to the sole. The welt is simply the soft leather running around the perimeter of the shoe.

This particular process is performed entirely by hand, with no external stitching. The result is a strong, extremely high quality shoe that will last.

Goodyear welting is a slow process that requires great skill and specialist expertise.

This type of stitching offers a number of advantages, as it makes the shoe extremely comfortable, yet resistant. Goodyear shoes can be resoled when the sole wears out.


Norwegian

Three rows of stitching are needed to complete this complex process: the first row binds the upper to the insole, the second row, after being turned out, binds the upper to the midsole. Finally, the sole is stitched on, creating a single body.

This makes the shoe strong and most importantly waterproof.


Blake

This work method owes its name to Lyman Reed Blake, the American inventor who in 1858 designed a sewing machine to stitch shoe soles together. The outer sole is stitched directly onto the insole, which gives the shoe greater flexibility and reduces weight.

This technique requires a number of additional steps, but also offers several advantages: the finished shoe is resistant, flexible and comfortable.


Blake Rapid

A variant of the traditional Blake, this method produces a shoe that is practically indestructible. Thanks to its robust, waterproof finish, this method is particularly well-suited to winter footwear. The midsole is stitched to the upper using the classic Blake method, and the outer sole is then joined to the midsole using the Blake Rapid construction technique.

Despite its sturdiness, the shoe is comfortable. This is one of the oldest and most prestigious shoemaking techniques, as it creates an extremely hardwearing shoe that can be resoled.

These are just some of the work methods that distinguish a handmade shoe and make this type of footwear so unique and valuable. Any retailer of artisanal footwear is well aware of its value, and knows they are selling a durable shoe that will last, precisely because of how it was made.

Fratelli Borgioli shoes are the result of a family tradition that started more than 70 years ago in a shoemaker’s workshop in La Stella (Vinci), in the heart of the Florentine countryside.

Each shoe made by Fratelli Borgioli is flawless and comfortable: a true artisanal masterpiece. Traditional Tuscan craftsmanship meets technological innovation to create a shoe that will last the wearer a lifetime.

The styling and formal perfection of our footwear helps to keep alive the world’s passion for a taste of Italy, thanks to a network of selected retailers who share our belief in beauty and quality.

If you would like to become one of our retailers, please contact us or fill out the form.

The Best Fashion Schools in Italy

Are you dreaming of studying fashion? Read our article and discover the best fashion schools in Italy!

Continue reading

The Best Fashion Podcasts To Listen To

Read the article to discover the 5 best fashion podcasts to keep up with the industry and learn about its history.

Continue reading