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The colors of handcrafted shoes: how to choose the right color for your brand?

The color of the shoes in your footwear line can be a distinctive and memorable element of your brand. Provided that it is chosen based on well-defined criteria.


In fact, in a shoe design project, nothing can be left to a chance. Even the shoe with the most attractive outlines and the best finishing, unfortunately, can turn out to be a real commercial flop if the perfect color shade is not carefully selected to enhance its characteristics and meet the taste of the public for which it is been thought of.

How can you be sure to choose the right color for the footwear that will bear your brand’s mark? Here are some tips to help you make your decision.

The right color reflects your brand identity

Rifletti sull’identità e sullo stile del tuo marchio. Se ha un’estetica chiara e definita, i colori delle scarpe della tua linea dovrebbero rispecchiare quest’estetica. Ad esempio, un marchio noto per la sua eleganza potrebbe optare per colori classici e sofisticati, mentre un marchio giovane e vivace potrebbe puntare su colori accattivanti e alla moda.

Think about your brand identity and style. If it has a clear and defined aesthetic, the colors of the shoes in your line should reflect this aesthetic. For example, a brand known for its elegance might opt ​​for classic and sophisticated colors, while a young and vibrant brand might focus on eye-catching and trendy colors.

So you can also be bold in your choices, but you should always make sure that the colors you choose are consistent with your vision and your brand positioning.

The right color meets the taste of your target audience

To make sure you conquer a specific segment of buyers with your footwear, you need to know exactly what the tastes of the people you would like to sell to are!

For this reason, before choosing the colors for your shoe line you must first clearly define the target you are addressing and then carry out a market analysis to understand what the desires and preferences of this segment of the public are.

Don’t get any illusions: the right color for your footwear is not chosen based on a moment’s inspiration, but is the result of in-depth studies.

The right color for next season? Experts already know which are they

You always have to consider current fashion trends and the seasons in which your shoe line will be available on the market.

This is why it is essential that you entrust the production of your handcrafted footwear to an expert shoe factory that has been working with various fashion brands for some time: these credentials ensure that the shoe factory’s internal pattern makers are always up to date on upcoming trends and are able to advise you exactly on the colors that will meet the public’s favor.

The right color enhances the models and materials you have chosen for your footwear line

A beautiful shoe can become a masterpiece if it is made in the right shade of leather or fabric. In the same way, the wrong color can penalize even a finely made shoe without the possibility of remedy. Some colors, then, may work better or worse than others on certain materials or finishes.

There are colors that can make your footwear iconic, because they interpret the style of the moment or because they match perfectly with your clothing collection. To identify them you need appropriate training and great experience in the footwear sector, which is based on dynamics that are totally different from other branches of design. The specialization of the shoe factory you rely on is an important guarantee for choosing the color of your next line of branded shoes.

The right color reflects your values

Does company pay attention to sustainability? Then you have to choose a color with low environmental impact.

And maybe even a color palette that expresses your attention to the environment, because only in this way will you intercept the right audience for you, which is made up of people who don’t buy just any shoe and who tend to want to clearly express their green inclination.

Or maybe your company has an artisanal vocation? In this case, a coloring performed with traditional artisan shoemaking methods could be a feature capable of attracting the interest of the right target of buyers.

The choice of color for your footwear line is very delicate when your brand is strongly characterized in terms of values. A mistake could turn into a potential boomerang with a disastrous impact on the image.

The right color can make the handcrafted shoes designed for your brand a must have! However, as we have just seen, choosing the perfect shade may not be easy at all.

By relying on an experienced and internationally qualified artisan shoe manufacturer, you can ensure that your shoe design project takes into consideration not only the selection of materials and the necessary production steps but also all the important market information to conquer your target audience.

Fratelli Borgioli, a historic Tuscan artisan brand of men’s footwear, offers its customers the Private Label service. With the consultancy of the company’s product development team and its internal pattern making department, it is possible to create for your own brand a collection of footwear with all the characteristics that have made Fratelli Borgioli a brand appreciated by international fashion houses and by all lovers of beauty.

For this reason Fratelli Borgioli has become the reference point for the most important high fashion brands who are looking for a shoe manufacturer in Tuscany capable to guarantee perfection, organisation, know-how and punctuality.

To find out what services we can offer your brand, , CONTACT US.

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