Whom you can entrust to create a footwear collection?
The fashion sector has become increasingly competitive. In order to “face the competition” you need to be well recognizable on the market. This rule is well known by many brands that work daily to position themselves.
In the recent years, many fashion companies have decided to combine their clothing collection with a shoe line aiming to expand their reference market and confirm their role in the eyes of their customers.
But how to create an entire shoe collection from scratch?
How to choose the right materials and, above all, the right suppliers?
Who takes care of the design of the models?
Many choose to rely on an external partner who, however, should have certain characteristics to be able to create a shoe line. Let’s see them together.
Controlled network of suppliers
There are different types of leather. In order to create a quality product you need to know how to select the suitable raw material. The choice is much easier if you rely on a manufacturer with its own network of suppliers, which is already tested and subjected to periodic quality checks. Moreover, if the suppliers are all Made in Italy, even better!
Internal pattern development
It may seem obvious, but if you want to create your own shoe line and start from scratch you need someone who is able to offer you a catalog of models to choose from or to design shoes based on your suggestions.
But the sketch is not enough. The pattern making department will create the first prototype so that you can make evaluations and changes before getting to the production phase.
The right skills
When we talk about handmade shoes, the small details do make the difference: the raw materials, the stitching, the colour, the finishes, etc.
It is precisely in this phase that technical skills come into play: the manufacturer you select must have long experience and master the construction techniques of the shoe.
Production capacity
You have the right raw material, the models you wanted, a supplier able to produce and you also have customers willing to spend money to buy your new shoe collection.
Then, you need to make sure that your shoe manufacturer is able to produce all the models you will need. Reaching the “sold out” is also good to create some expectation but your product can’t always be “sold out”.
For this reason, before starting the collaboration it is essential to make sure that the partner you have selected has the production capacity to guarantee the production of the shoes you will need.
Timing and logistics
Obviously this whole process must be completed within certain timing. Before signing a contract, make sure that the supplier you have selected is able to meet deadlines and already has a logistics network in place. In fact, the importance of logistics and the time necessary for shipments should never be underestimated. Therefore, if your partner is already prepared under this aspect, you will not have to deal with it.
Fratelli Borgioli, the historic Tuscan artisan brand of men’s footwear, also offers its customers the Private Label service. With the advice of the company’s product development team, it is in fact possible to create a collection of own-brand footwear with all the characteristics that have made Fratelli Borgioli a brand appreciated by international fashion houses and by all lovers of beauty.
Furthermore, Fratelli Borgioli has become the reference point for the most important high fashion brands looking for a shoe manufacturer in Tuscany capable to guarantee perfection, organization, know-how and punctuality.
CONTACT US to find out what services we can offer to your brand.
