Both the largest international fashion houses and single stores or chains that carry out their own shoes already do this. To create the proper shoe brand you are not necessary should be an artisanal experts in this field of activity. Actually, what matters is to know which are the steps to follow to achieve the results according to your expectations. And to know how to choose carefully who to trust.
Why create your own footwear brand?
The reasons may be different and they depend on who requests this type of service.
In case of fashion brands, for example, creating a shoe line stylistically combined with the clothing line is the best way to create total looks that are perfectly consistent with their own idea of fashion and represent an ideal solution to increase the average sales of its customers. In case when the brand is known and appreciated, shoes with the same brand name will certainly be chosen by those who are fond of its clothing lines.
On the other hand, talking about shoe retailers, it is easy to understand how offering their customers a shoe line with their own brand is the way to enhance the experience and taste developed by them over the years. A shop that caters to a particularly demanding clientele can ensure maximum exclusivity if it creates a footwear line impossible to find elsewhere. And even in this case, if the retailer has made his name synonymous with quality, the footwear styles with his brand will be considered a valuable product by its customers.
Where do you start to create a footwear brand from?
Let’s assume that it is not that simple, if you want to do it independently: the creation of a shoe in fact requires a thorough knowledge of raw materials, processes and lines.
In addition to this, it is necessary to study the market that you want to reach, defining which are the most widespread trends and the most demanding and frequent requests of the target audience. It is therefore necessary to know the history of footwear fashion and how to interpret the taste of the moment, otherwise you risk to offer unsuccessful styles to the market. In addition to that, you should also have a good knowledge of colors and materials, to be able to match them correctly to the season, in order not to create unsuitable footwear.
How to create your own footwear line in a simple way
Since it is quite difficult for those who do not work in the shoe production, to have all the skills we have just listed, the simplest solution for those who want to create their own footwear brand is to rely on a shoe factory specialized in private label productions. In this way, you can take advantage of the experience of the craftsmen and be sure to obtain an excellent result.
It is therefore possible to proceed in two ways:
- to offer to the shoe factory its own design of the footwear and request the necessary advise to bring the design into life;
- to ask the shoe factory for a footwear catalog that can be created on behalf of third parties: starting from the certain models, you can then choose and apply the different desired finishes, in order to have a line that perfectly reflects the style of your fashion house or footwear store.
Both possibilities have advantages and disadvantages which you need to take into consideration to avoid bad surprises:
- the development of an ad hoc model is certainly a guarantee of the uniqueness of the shoe-to-be, but it can take much time, as each shoe line should be carefully studied and tested to be sure of a perfect result;
- the elaboration of a shoe line using the existing catalogue ensures that the shoes can surely be successful, because the models have been already selected by the shoe factory. In order to obtain an original result you should be guided by the experts who could carefully combine finishes and materials in a distinctive and recognizable way without making mistakes.
Launching a footwear brand with your name is certainly a winning idea to boost your business. However, to prevent it from turning into a boomerang, it is good to carefully select the partner to entrust the work to, evaluating his experience in making shoes in terms of the style of your brand.
Fratelli Borgioli, the historic Tuscan artisan brand of men footwear, also offers its customers the Private Label service. With the advice of the company’s product development team, it is possible to create a footwear collection with your own brand that will have all the features of the brand like Fratelli Borgioli, appreciated by international fashion houses and by all lovers of beauty.
Do you want to see our catalog and find out more about the Private Label service and the advantages reserved for Fratelli Borgioli retailers?
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