The alternatives on the market are practically infinite, hence fashion continues to evolve and gives life to ever new cult models. Offers and promotions from mass-consumption brands follow one another without stopping… In this scenario, which represents the daily life of the footwear, why should a person think of buying handmade italian shoes?

The Italian production (even since the times of the Roman Empire!) has always performed  its charm abroad: made in Italy is both synonymous of style and taste and at the same time a guarantee of quality under various aspects. That’s not all, because a made in Italy handcrafted shoe also expresses a real system of values thanks to the choices made for its production.

Let’s see them in detail.

Strict regulations and experienced professionals

The laws that regulate Italian production systems are particularly stringent. For this reason, a handcrafted product that can “show off” the certification of made in Italy guarantees a superior level of safety in terms of usage of the best raw materials, the absence of harmful elements, production models integrated into the country economic system and therefore a certain level of protection for workers.

Generally, the workers of handmade footwear sector are specialized professionals who put all their passion into their creations. This obviously implies that the cost of this type of shoe is not comparable to cost of footwear produced with automated assembly lines in other areas of the world. A person who buys a made in Italy artisan shoe declares that he/she cares about the workers’ wellbeing and gives value to the quality of specialized work.

Durable design and sustainability

No “fast fashion”: handmade shoes produced in Italy don’t belong to impulse shopping category with the idea that the shoes could be replaced quickly. Choosing a product of this type means using it for a long or even very long period, because it is designed to last. In this way, we produce less waste and use resources in a more intelligent way, including those of animal origin such as leather, which in our country comes 99% from residues from the food sector.

Artisan production is a more sustainable choice because it does not follow the disposable logic but that of enhancing the raw material used. Some shoe models also have a timeless style that makes it impossible to put them aside even as fashions change.

Investment in health

A shoe made with the utmost attention to the feet shape and the consideration of the raw materials to be used is a guarantee of absolute comfort. In fact, walking badly is not just a simple bother, but can even compromise your health in many different ways, for example by causing back pain, muscle inflammation, tendonitis and even headaches.

A sole that does not adhere well to the ground increases the risk of falls and sprains, and if the insole is made with non-breathable materials it can lead to annoying sweating problems of the feet.

Choosing a made in Italy artisan shoe you can be sure of not having any discomfort problems: the shoe is designed precisely to promote correct and safe walking, and the choice of raw materials is made to obtain the best performance. Toxic materials are not used and a lot of attention is also paid to  healthy production environment, adopting measures that allow to reduce the environmental impact.

Obviously alongside these characteristics of made in Italy artisan footwear there are others that have contributed to their success, such as: attention to details, craftsmanship techniques that few artisans are still able to execute, resistance to different types of stress and aesthetics that can satisfy even the most demanding clients.

Fratelli Borgioli shoes have all these characteristics: they represent the result of a family tradition that began more than seventy years ago in an artisan workshop in the heart of the Florentine countryside, in La Stella di Vinci.

Each Fratelli Borgioli shoe is a real artisan masterpiece, impeccable and comfortable, which keeps alive the passion for Italian taste in the world, thanks to a network of selected retailers who believe in beauty and quality.

If you wish to become our reseller, CONTACT US.