italy Archivi - Scarpe Da Uomo Artigianali Di Lusso Made in Italy Dal 1946 https://fratelliborgioli.com/en/tag/italy/ Fratelli Borgioli Wed, 22 Feb 2023 10:53:10 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://fratelliborgioli.com/wp-content/uploads/2022/04/cropped-ms-icon-310x310-1-32x32.png italy Archivi - Scarpe Da Uomo Artigianali Di Lusso Made in Italy Dal 1946 https://fratelliborgioli.com/en/tag/italy/ 32 32 How to communicate the value of a Made in Italy shoe to your customers? https://fratelliborgioli.com/en/how-to-communicate-the-value-of-a-made-in-italy-shoe-to-your-customers/ https://fratelliborgioli.com/en/how-to-communicate-the-value-of-a-made-in-italy-shoe-to-your-customers/#respond Wed, 22 Feb 2023 08:53:54 +0000 https://fratelliborgioli.com/?p=299619 Every retailer of Italian handmade shoes is pondering on this very question. Moreover, nowadays, it is increasingly difficult to convey to the market the value of one’s shop and of the proper commercial choices. Made in Italy shoes are not just a functional product, but a product that embodies an entire series of values and […]

L'articolo How to communicate the value of a Made in Italy shoe to your customers? proviene da Scarpe Da Uomo Artigianali Di Lusso Made in Italy Dal 1946.

]]> Every retailer of Italian handmade shoes is pondering on this very question. Moreover, nowadays, it is increasingly difficult to convey to the market the value of one’s shop and of the proper commercial choices.

Made in Italy shoes are not just a functional product, but a product that embodies an entire series of values and meanings, such as tradition, quality, care, style and elegance, capable of giving to the customer the real purchase experience.

The customer who enters your shop will not only find the shoes, but also the attention, love and care that the crasfmen put into the production of each single shoe.

Buying a Made in Italy shoe is certainly not an impulse purchase.

To convince the customer to pay a premium price, he should be well aware of the advantages and qualities that differentiate Italian handmade shoes from any other pair of shoes on the market. Therefore, it is clear how important is communication in conveying this system of values that characerizes Made in Italy artisan shoes.

What are the aspects that you should highlight to your clientele?

Let’s see them more in detail.

The reputation of Made in Italy

Made in Italy is known all over the world as a synonym of high fashion, quality, craftsmanship, timelesess style and innovation.

These characteristics have ensured that Italy has reached the first place in fashion. In fact, there is no coincidence that the Italians are famous abroad for their style and how they dress up.

The brand Made in Italy has a global reputation: according to a study published by Forbes magazine, Made in Italy takes the seventh place in terms of reputation among world consumers.

The retailers of Made in Italy footwear should know how to convey these strong points to the clients and make them clear that wearing a Made in Italy shoe they will certainly get noticed!

The tradition

Made in Italy handmade shoes are the result of a long Italian tradition, handed down over the years, from craftsman to crasftsman.

Each shoe is made by people who cultivate a great passion and love for their work. Each shoe is produced with the utmost care for the raw materials, the shape, the sole (leather sole is preferred to rubber one) and the details. Therefore, Italian handmade shoes do not represent a simple “product” but a real piece of art.

The creation of an Italian handmade shoe starts from the creation of the design, that includes the analysis of the main contemporary trends, always maintaining the classic and timeless styles, typical of Italian footwear.

Then comes the cutting of the leather which determinese the added value of the shoe, and contributes to its beauty and quality. This process depends entirely on the skills and experience of the craftsman.

The next step is stitching, when the upper is connected to the lining putting the hardeners on toe and heel.

Then follows the assembly process, when all the components of the shoe are put together, paying the utmost attention to symmetries and details.

Finally, the final step is hand finishing which consists in polishing the leather, lacing and meticulously checking the shoe.

When a customer enters your shop to buy a pair of shoes, try to show him the different steps of the production process of handcrafted footwear, so as to let him know the tradition and artistic value that lie behind each shoe.

Made to order

Each person is different in tastes and style, as well as in the shape of their feet. We cannot think of being able to produce shoes that are the same for everyone, capable of fully satisfying each customer.

Made in Italy handmade shoe sector offers the possibility of „Made to Order”, i.e. the possibility of customizing footwear based on the customers’s style and preferences, as well as on the basis of his foot shape, in order to guarantee maximum comfort and satistasfaction.

The customization of footwear is a strong point that distinguishes Made in italy shoes from those of competitors, and contribues to creating value for the customer.

The sustainability of supply chain

Environmental impact is a problem that affects all of us. The consumer is becoming increasingly aware of the fact that his choices in terms of consumption can have an impact on the environment. Consequently more and more consumers are opting for green solutions which respect the environment and reduce its pollution.

It is well known that the fashion sectors, including the footwear sector, have a significant environmental impact. Every year around 20 billion shoes are produced, and, according to a study carried out by MIT, the production of a pair of shoes produces an average of 30 kg of carbon dioxide.

This problem is partly due to the increasing spread of fast fashion: people tend to buy cheap shoes that they will use for a very limited period of time and then throw them away. It is evident that this consumption trend produces a lot of waste, which has very negative consequences on the environment.

Made in Italy handmade shoes have nothing to do with fast fashion: the craftsmen produce each shoe by hand, paying particular attention to the usage of the best raw materials, free of any toxic or polluting substance. The high quality of the shoes means that they last over time, without the need to be constantly changed, consequently reducing the amount of waste produced and the impact on the environment.

It is, therefore, crucial to focus communication on these advantages: a consumer who is sensitive to respect for the environment will be willing to pay a premium price for a sustainable product.

Fratelli Borgioli footwear embodies the strengths of Made in Italy: every shoe made by Fratelli Borgioli is a piece of art, the result of a long family tradition that began more than seventy years ago in La Stella di Vinci, in Tuscany.

Fratelli Borgioli shoes are unique in their style, thanks to the great care and passion that the craftsmen put into the production of each shoe, which give each model immense beauty and quality. Would you like to know more about our products and about the exclusive advantaged reserved for Fratelli Borgioli retailers? CONTATTACI.

L'articolo How to communicate the value of a Made in Italy shoe to your customers? proviene da Scarpe Da Uomo Artigianali Di Lusso Made in Italy Dal 1946.

]]> https://fratelliborgioli.com/en/how-to-communicate-the-value-of-a-made-in-italy-shoe-to-your-customers/feed/ 0 A Talk With Diego Novarino, General Manager of Hotel VIU Milan https://fratelliborgioli.com/en/a-talk-with-diego-novarino-general-manager-of-hotel-viu-milan/ Fri, 19 Mar 2021 14:16:50 +0000 https://www.fratelliborgioli.com/?p=295585 Diego Novarino is the General manager of Hotel VIU, five-star hotel in Milan. We had a talk with him to know more about him and his work!

L'articolo A Talk With Diego Novarino, General Manager of Hotel VIU Milan proviene da Scarpe Da Uomo Artigianali Di Lusso Made in Italy Dal 1946.

]]> Diego Novarino is the General Manager of Hotel VIU Milan, one of the top five-star hotels in the city. We had a talk and we got to know something more about him and his work!

Diego Novarino has been working for 34 years in the hotel sector, but only five years ago has started his adventure with Hotel VIU Milan, based in Milan. He is the general manager of this hotel located in a strategic position in Milan. Near Gae Aulenti Square, China Town, Monumental cemetry and Sempione Park, the hotel attracts a lot of people during every period of the year.

Hotel VIU was born in Milan 5 years ago as a bet. But elegance, luxury and kindness always win and are the basis of the success of this structure.

For these reasons, the hotel has been increasingly chosen as accommodation in Milan because quality is always a strong point. Even famous people are still selecting Hotel VIU for their staying in Milan. In this last complicated year for the hotel sector, the hotel wanted to react promptly, trying to remain as open as possible and continuing to be a guarantee of stability for its guests.

We had the pleasure of meeting Diego who is the general manager of this wonderful hotel. A very demanding job that requires a lot of responsibilities.

5 years ago Diego Novarino accepted this challenge. Read our interview to find out more about all the work and commitment behind such a high quality structure!

QUESTIONS FOR DIEGO NOVARINO

  1. Good morning Diego, thank you for your time. Would you like to introduce yourself and tell us a little about your work?
  2. Your adventure with Hotel VIU Milan began five years ago: how has your life changed in recent years?
  3. From the outside, it is difficult to understand how much work there is behind the management of such a structure: could you provide us with an overview of all the activities you deal with?
  4. To be classified as a five-star hotel, there are very high standards to be achieved and then maintained: how much effort does it require to always live up to this expectation?
  5. What are the most important aspects that contribute to the success of a hotel of this level?
  6. How important do you think it is to have included a starred restaurant in the structure?
  7. The terrace of your hotel from which you can admire all of Milan is magnificent: how do you think this could be a strong point for choosing VIU hotels as accommodation?
  8. The hotel has a very sophisticated design which is certainly a plus of the structure: how do you get such a balanced combination of styles and what does this want to convey?
  9. Your guests are often famous people, such as Federica Pellegrini, Emma Marrone and others: what do you think are the reasons why they continue to choose you? And how do you manage customer loyalty?
  10. Have you undertaken collaborations or co-marketing activities with other luxury companies with Hotel VIU? And with the world of fashion?
  11. Do you think that Made in Italy has a value also in the hotel sector? Is there any element that distinguishes us in this area from other countries?
  12. How do you think the luxury hotel world will evolve after the health emergency?
  13. You have always worked in the hotel industry. What are the lessons you have gained from your experience?

#1. Good morning Diego, thank you for your time. Would you like to introduce yourself and tell us a little about your work?

My name is Diego Novarino, I am 53 years old and I have been working in the hotel sector for 34 years now, since 2003 with the role of General Manager. Mine is one of the most beautiful jobs in the world because it combines specific technical skills with aspects of public relations with customers that allow me to live a full and quality professional life.

talk with diego novarino general manager hotel viu terraceOK 1

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#2. Your adventure with Hotel VIU Milan began five years ago: how has your life changed in recent years?

I decided to accept the challenge of opening a new five-star hotel in an expanding area of ​​Milan, after 23 splendid years in one of the leading Italian hotel group. From a professional point of view it was a very intense commitment. The main differences compared to before are due to the fact that this hotel, typically lifestyle, has a much more leisure connotation, with a rooftop with swimming pool, and a starred chef.

All these characteristics mean that the time commitment to be dedicated to the structure is much wider, especially towards the evening hours. I had the opportunity to relate to different environments, compared to what I did before: part of the world of music, entertainment, cinema.

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The external view of Hotel VIU

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#3. From the outside, it is difficult to understand how much work there is behind the management of such a structure: could you provide us with an overview of all the activities you deal with?

As I said before, the activities are manifold. We have budgeting and planning activities, operational management of the structure and public relations with customers and institutions. The part relating to the management of human resources, extremely important for those who offer a service to the public, in order to always have motivated people.

talk with diego novarino general manager hotel viu lobbyOK
The lobby of the Hotel

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#4. To be classified as a five-star hotel, there are very high standards to be achieved and then maintained: how much effort does it require to always live up to this expectation?

Initially the characteristics for obtaining the five stars are mainly of a structural nature (room sizes and spaces), and related to the services offered to customers. When you enter the business, however, it is absolutely necessary to respect the parameters dictated by the market in terms of quality of service and standards. In the five-star segment, the standards are obviously very high, and our dear customers do not make concessions when they choose a structure like ours.

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The VIU Suite

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#5. What are the most important aspects that contribute to the success of a hotel of this level?

The factors are different, I think the main one is the “consistency”. We must never lower the level and, above all, there must be precise standards that involve all employees. The customer expects to always find the same high level when he returns. Obviously, then there is everything related to the correct marketing and positioning of the structure on all the main communication channels.

talk with diego novarino general manager hotel viu bathroom

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#6. How important do you think it is to have included a starred restaurant in the structure?

This is essential to what we had in mind when we started working on the project. Nowadays, the hotel industry is no longer just a hotel service, but an “experience”. Having a high-level cuisine means making an important contribution to guaranteeing the guest a multisensory experience. In my opinion, this cannot be ignored in the five-star segment.

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Chef Morelli Table

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#7. The terrace of your hotel from which you can admire all of Milan is magnificent: how do you think this could be a strong point for choosing VIU hotels as accommodation?

Over time, any outdoor space has become a winner, and the terraces are sought after by all mixes of customers, both for events and for individual aperitifs. We see it every day: from business customers who work comfortably seated on the armchairs on the terrace, to leisure customers who choose us precisely because we have an outdoor swimming pool.

Precisely for this reason, our breakfast service which takes place on the terrace has a very long opening time, until 12.00 We were the first in Milan to create an environment of this kind and we are very proud of it.

talk with diego novarino general manager hotel viu poolOK
Terrace and pool

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#8. The hotel has a very sophisticated design which is certainly a plus of the structure: how do you get such a balanced combination of styles and what does this want to convey?

First of all, we wanted to give a strong connotation of Italian style. Starting from this, we relied on Ara Associati as an architects studio and Studio Gallizia for design, using a primary company such as Molteni for furniture as the main contractor. We had our ideas and our point of arrival, then we left the proposals to the professionals, which we endorsed. We believe that design is absolutely important for a hotel. The guest must experience a continuity of styles and colors that best represent our feeling.

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Executive suite

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#9. Your guests are often famous people, such as Federica Pellegrini, Emma Marrone and others: what do you think are the reasons why they continue to choose you? And how do you manage customer loyalty?

We have a very “friendly” style with our customers. I call it “simplified luxury”: this allows us to guarantee excellent levels of service, but always with a touch of familiarity that, we realize, people really like. Our customer loyalty starts from the concept of attention to the smallest details on all guests’ requests, not just the famous ones, and then we demonstrate that customer’s preferences are remembered and, as far as possible, satisfied.

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#10. Have you undertaken collaborations or co-marketing activities with other luxury companies with Hotel VIU? And with the world of fashion?

We collaborated a lot with Molteni, as far as fashion brands are concerned it is a bit more complicated. Having all the main companies in the sector as customers, it would be difficult to have a preferential relationship with only some of them.

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#11. Do you think that Made in Italy has a value also in the hotel sector? Is there any element that distinguishes us in this area from other countries?

As I said before, we have almost exclusively put Italian products in our hotel. Made in Italy is undoubtedly a distinctive trait from a design point of view, as in all other sectors (we have very few rivals in this one). However, the culinary Made in Italy is also very important, and we have Giancarlo Morelli who best represents the Italian spirit in this, and the Made in Italy from the point of view of service. In my opinion, Italians have few equals when it comes to the concept of hospitality.

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The staff of Hotel VIU

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#12. How do you think the luxury hotel world will evolve after the health emergency?

I believe that the luxury segment will be the first to restart in terms of numbers as soon as the health emergency is over. I see a desire of our customers to return to normal as soon as possible. I believe that some habits related to sanitation procedures and protocols will remain, but I also want to say clearly that, even before Covid, the cleaning standards of Italian five-star hotels have always been so high as to guarantee the safety of all our guests.

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#13. You have always worked in the hotel industry. What are the lessons you have learned from your experience?

The main lesson I have learned, working with people, be they clients or collaborators, is to always use the yardstick of frankness. Transparency, sincerity and honesty of purpose always pay off, even in the most complicated moments.

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We want to thank Diego Novarino for his kindness and for letting us discover the behind the scenes of this world!

To stay updated on Hotel VIU, here are some useful links:

P.S. Hotel VIU was also the location Fratelli Borgioli choose for a photo shoot!

L'articolo A Talk With Diego Novarino, General Manager of Hotel VIU Milan proviene da Scarpe Da Uomo Artigianali Di Lusso Made in Italy Dal 1946.

]]> “SEISHOU”, New Luxury Shoe Line By Ikeda & Matsuzaki For Fratelli Borgioli https://fratelliborgioli.com/en/seishou-new-luxury-shoe-line-by-ikeda-matsuzaki-for-fratelli-borgioli/ https://fratelliborgioli.com/en/seishou-new-luxury-shoe-line-by-ikeda-matsuzaki-for-fratelli-borgioli/#respond Fri, 18 Dec 2020 14:23:27 +0000 https://www.fratelliborgioli.com/?p=284585 We are pleased to announce the launch of “SEISHOU”, a new line of shoes designed by Japanese shoe designers Ikeda & Matsuzaki for Fratelli Borgioli.

L'articolo “SEISHOU”, New Luxury Shoe Line By Ikeda & Matsuzaki For Fratelli Borgioli proviene da Scarpe Da Uomo Artigianali Di Lusso Made in Italy Dal 1946.

]]> We are pleased to announce the launch of “SEISHOU”, a new line of shoes designed by Japanese shoe designers Ikeda & Matsuzaki for Fratelli Borgioli. The press release is copied below.

Japan Meets Italy In “SEISHOU”, New Luxury Shoe Line Designed By Ikeda & Matsuzaki For Fratelli Borgioli

The New Line Combines Italian Craftsmanship With Japanese Style

Milan, Italy – Fratelli Borgioli, historic Italian luxury shoe manufacturer since 1946, announced the launch of “SEISHOU”, a new line of shoes designed by Japanese shoe designers Ikeda & Matsuzaki, on December 16th, 2020.

The name of the collection, SEISHOU (or “unison” in English) originates from the blend of Italian craftsmanship and Japanese taste.

“SEISHOU is a hybrid collection that links a classic design to a modern style. Japanese concept and design are expressed with the craftsmanship of Italian shoes.” – says Yuko Matsuzaki, Shoe Designer at Ikeda & Matsuzaki. “The design incorporates the concept of authentic Italian footwear and the taste that reflects the modern Japanese lifestyle.”

Matsuzaki Yuko Designing a SEISHOU Shoe

Japanese shoe designers Ikeda & Matsuzaki have collaborated with global luxury leading shoe brands in their long career before proposing, in October 2019, a collaboration with Fratelli Borgioli, attracted by the high level of manufacturing of the Borgioli shoes.

“Our vision is to create new ideas to reinterpret the characteristics of Fratelli Borgioli in a modern way.” – says Masaharu Ikeda, Fashion Director at Ikeda & Matsuzaki. “Our design follows both the ancient craftsmanship tradition and the new fashion trends that are constantly evolving.”

All the SEISHOU shoes, which combine the comfort of a sneaker with the elegance of a formal shoe, are made with complex techniques that very few shoe factories nowadays still apply, such as the sole milled on the last, the Blake processing with hidden channel and the use of natural materials.

SEISHOU shoes are available online at www.fratelliborgioli.com/shop, and in-store in the shops of the official Borgioli retailers, and in Casa Borgioli, the Fratelli Borgioli store set up in the premises of the old factory in Vinci, Tuscany (Italy), birthplace of Renaissance genius Leonardo da Vinci.

“Fratelli Borgioli have always had both a deep bond with tradition and an eye towards innovation and the future.” says Urbano Borgioli, CEO at Fratelli Borgioli. “SEISHOU fully reflects our high quality craftsmanship and tradition, while also allowing us to diversify our production for an international scope.”

Updates and information on the collection will be posted on Fratelli Borgioli’s dedicated page fratelliborgioli.com/seishou and Facebook page.

About Fratelli Borgioli

Fratelli Borgioli crafts premium quality luxury leather shoes since 1946, following the same values handed down through three generations. The brand employs over 70 artisans in their laboratories near the picturesque Tuscan town of Vinci (near Florence, Italy), birthplace of Renaissance genius Leonardo da Vinci. Fratelli Borgioli shoes embody 70 years of efforts, passion and craftsmanship of different generations of an entire local community.
Website: fratelliborgioli.com
Facebook: @FratelliBorgioli
Instagram: @fratelli_borgioli

About Ikeda & Matsuzaki

Ikeda & Matsuzaki is a fashion design agency founded by Masaharu Ikeda and Yuko Matsuzaki, based in Tokyo (Japan) and Milan (Italy).

Fashion Director Masaharu Ikeda, born in 1949, has taught at the Sugino Fashion University and the Cultural Clothing Academy in Tokyo and worked in the design room of a leading Japanese shoe wholesaler. He is the founder of Jalfic, a Japanese boutique fashion leather consultancy agency and magazine.

Shoe Designer Yuko Matsuzaki, originally from Tokyo, has lived for 25+ years between London and Milan. She has worked with the largest Japanese women’s shoe wholesaler and as freelancer designer she designs shoes for famous brands of leading Japanese stores and wholesalers and licensed shoes for Italian and French fashion brands.

Matsuzaki Yuko While Working On The SEISHOU Line

Ikeda Masaharu At Work

Seishou Shoes By Ikeda & Matsuzaki For Fratelli Borgioli Shooting in Florence

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]]> https://fratelliborgioli.com/en/seishou-new-luxury-shoe-line-by-ikeda-matsuzaki-for-fratelli-borgioli/feed/ 0 Top 10 Classic Italian Movies of All Time https://fratelliborgioli.com/en/top-10-classic-italian-movies-of-all-time/ https://fratelliborgioli.com/en/top-10-classic-italian-movies-of-all-time/#respond Thu, 12 Nov 2020 14:48:49 +0000 https://www.fratelliborgioli.com/?p=282646 If you are a movie lover and have a passion for Italian cinema, check out our pick of the top 10 classic Italian movies! From De Sica to Fellini, here’s our handpicked list of the best Italian movies of all time. While it’s hard to choose from so many classic Italian movies, we have compiled […]

L'articolo Top 10 Classic Italian Movies of All Time proviene da Scarpe Da Uomo Artigianali Di Lusso Made in Italy Dal 1946.

]]> If you are a movie lover and have a passion for Italian cinema, check out our pick of the top 10 classic Italian movies!

From De Sica to Fellini, here’s our handpicked list of the best Italian movies of all time. While it’s hard to choose from so many classic Italian movies, we have compiled a list of the top 10:

  1. Roma Città Aperta (1945)
  2. Ladri Di Biciclette (1948)
  3. Vacanze Romane (1953)
  4. La Dolce Vita (1960)
  5. Il Gattopardo (1963)
  6. Otto e Mezzo (1963)
  7. Matrimonio All’Italiana (1964)
  8. Nuovo Cinema Paradiso (1988)
  9. Il Postino (1994)
  10. La Vita è Bella (1997)

Roma Città Aperta (1945)

Roma Città Aperta (Rome, Open City) is a 1945 Italian neorealist drama film directed by Roberto Rossellini. Set in Rome during the Nazi occupation in 1944, the movie features Aldo Fabrizi, Anna Magnani and Marcello Pagliero.

The movie view publishers, priests and pregnant women join together to resist the Nazi occupation of Rome. The title refers to the declaration of Rome as an open city after 14 August 1943.

The film won several awards at various film festivals, including the most prestigious Cannes Grand Prix.

Ladri Di Biciclette (1948)

Ladri Di Biciclette (Bicycle Thieves) is a 1948 Italian neorealist drama film directed by Vittorio De Sica. The movie takes place in Rome after the Second World War and follows the story of a poor father, named Antonio Ricci, looking for a job.

He decides to buy a bicycle which will be stolen on his first day of work. He chases the thief in vain and decides to ask his son Bruno for help to find the stolen bike.

A series of misfortunes leads Antonio to steal a bicycle himself, bringing the tragedy of Bicycle Thieves to its starting point.

Vacanze Romane (1953)

Vacanze Romane (Roman Holiday) is a 1953 film directed by William Wyler, starring Gregory Peck and Audrey Hepburn and set in Rome, Italy.

This romantic comedy tells the story of a young princess on tour in Europe who meets a handsome American journalist living in Rome.

When the reporter realizes who she is, he attempts to use her for his news story scoop, but finds himself falling in love with her.

The film made Hepburn famous and also made the Piaggio Vespa known all over the world.

La Dolce Vita (1960)

La Dolce Vita (La Dolce Vita) is a 1960 comedy-drama film directed and co-written by Federico Fellini.

The film tells the story of Marcello Rubini, a journalist writing for gossip magazines and follows him on his journey through the “sweet life” of Rome in an unsuccessful search for love and happiness.

La Dolce Vita won the Palme d’Or at the 1960 Cannes Film Festival and the Oscar for Best Costumes. It is now frequently considered as one of the greatest films in world of cinema.

Il Gattopardo (1963)

Il Gattopardo (The Leopard) is a 1963 film directed by Luchino Visconti and based on Giuseppe Tomasi di Lampedusa‘s 1958 novel of the same title.

The film tells the story of a noble Sicilian family, during the Risorgimento.

The film features an international cast including the American Burt Lancaster, the Frenchman Alain Delon, the Italian Claudia Cardinale and Terence Hill.

Otto e Mezzo (1963)

Otto e Mezzo (8 ½) is a 1963 Italian surrealist comedy-drama film directed by Federico Fellini.

The film tells the story of a director in an existential crisis and struggling with a new film, who finds refuge in his imagination and in his interiority.

The movie is considered one of Fellini’s masterpieces and one of the best cinematographic films of all time.

Matrimonio All’Italiana (1964)

Matrimonio All’Italiana (Marriage Italian Style) is a 1964 Italian film directed by Vittorio De Sica and starring Sophia Loren, Marcello Mastroianni and Vito Moricone.

Taking place in post World War II Italy, this dramatic romantic comedy tells the story of Domenico, a wealthy businessman, who has a story with the beautiful Filomena, a moneyless prostitute.

After a long time, Filumena decides she wants to marry him and she pretends to be on the verge of death to convince him to marry her.

Nuovo Cinema Paradiso (1988)

Nuovo Cinema Paradiso (Cinema Paradiso) is a 1988 Italian drama film written and directed by Giuseppe Tornatore. The plot is based on the story of the Protti family, who have owned a movie theatre in Mantua, Italy, since 1904.

Told through a series of flashbacks, a film director thinks back on his childhood in a small Italian town and his relationship with the movie theatre’s owner.

The film won the Academy Award for Best Foreign Language Film at the 62nd Academy Awards.

Il Postino (1994)

Il Postino (The Postman) is a 1994 comedy-drama film co-written by and starring Massimo Troisi and directed by Michael Radford.

The film tells a fictional story in which the Chilean poet Pablo Neruda forms a friendship with a simple postman.

Mario is an unemployed man from the village, who is hired as a postman to deliver Neruda’s mail. At the end, he becomes a student of Neruda, learning the beauty of poetry to impress a local woman.

The film earned numerous awards including BAFTA Awards for Best Film Not in the English Language, Best Direction, and Best Film Music.

La Vita è Bella (1997)

Winner of 3 Oscars, La Vita è Bella (Life is Beautiful) is a 1997 movie directed by Roberto Benigni. The film focuses on a Jewish family living in Italy in the 1930s.

The main character, Guido seems to live a dream life with his wife and their son, until the German troops invade their town.

Using a combination of humor and imagination, the father is able to shield his son from the horrors of their situation by turning it into a game.

We hope this list was able to provide you with what you need to get started watching all the best classic Italian movies. If you are passionate about movies, also read our article on 7 of the Best Movies Set In Tuscany.

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]]> https://fratelliborgioli.com/en/top-10-classic-italian-movies-of-all-time/feed/ 0 10 Italian Fashion Photographers To Keep An Eye On https://fratelliborgioli.com/en/10-italian-fashion-photographers/ https://fratelliborgioli.com/en/10-italian-fashion-photographers/#respond Fri, 02 Oct 2020 07:37:26 +0000 https://www.fratelliborgioli.com/?p=274017 Discover the variety of the styles of our hand-picked list of 10 italian fashion photographers in our latest article. Everything can be fashionable and everything can be a trend. Summer garments come out in autumn, and the winter ones come out in summer: fashion is always one step ahead. Between fashion shows, stylists, models and […]

L'articolo 10 Italian Fashion Photographers To Keep An Eye On proviene da Scarpe Da Uomo Artigianali Di Lusso Made in Italy Dal 1946.

]]> Discover the variety of the styles of our hand-picked list of 10 italian fashion photographers in our latest article.

Everything can be fashionable and everything can be a trend.

Summer garments come out in autumn, and the winter ones come out in summer: fashion is always one step ahead. Between fashion shows, stylists, models and influencers, there is always something that is trendy and that everyone decides to follow.

Fashion is also photography. As Coco Chanel puts it:

“Fashion is not something that exists only in clothes. Fashion is in the sky, in the street, fashion has to do with ideas, our way of life, what is happening.”

(Coco Chanel)

While stylists choose the models who best represent their style, photographers face the challenging task of making it stand out.

The diversity of the photographers’ approach to this task is well reflected in the works of our hand-picked 10 italian fashion photographers:

Oliviero Toscani

Let’s start with Oliviero Toscani, a photographer who is often criticized and censored for his photos.

He has photographed models for some magazines such as Vogue and Elle but is famous for his provocative style that he expresses through his photos.

By the way, he did an important advertising campaign for the Benedetton brand where he voluntarily photographed some anorexic models to go against too strict beauty standards in the fashion world.

A style then that we can call shockvertising and that still today thanks to his photos is used for some social complaints.

Mario Sorrenti

Mario sorrenti was born in Naples but moved to New York where he soon became famous for his photos.

He has worked for both Vogue USA and Vogue Italia as well as for other important magazines but his fame is due to the photographs taken of Kate Moss.

Sorrenti is an avant-garde photographer, he likes to photograph nude or semi-nude models and tries to enhance their sensuality and sexuality.

His photos are often in black and white or in any case with cold tones that highlight the model. He often photographs street people, models but also ordinary people and in these photos often stands out the background and the street.

Ferdinando Scianna

Scianna was born in Sicily in 1943 and began his career as a very young photographer.

At first he began photographing Sicilian landscapes until, after his meeting with Sciascia, he decided to also decide to take pictures of religious holidays until he moved to Milan where he began working for the European Championship.

When he goes to Paris he makes friends with Henri Bresson and this starts his career as a photographer in fashion. His style is simple and he often photographs in black and white.

The scenarios are simple, with models of which he enhances the sensuality. Scianna also worked in Milan for the fashion house Dolge & Gabbana.

Paolo Roversi

Paolo roversi was born in Ravenna in 1947 and decides to become a photographer after a trip made with his family in Spagna.

Here he became passionate about the world of fashion and decided to open his first studio in 1973 in Ravenna, also forging collaborations with Nevio Natali.

Only after his move to Paris, Roversi begins to photograph for important fashion houses and magazines. Vogue itself considers him one of the most talented photographers and it is not surprising.

His photos are a mixture of close-ups, of simple photos but in which the natural beauty of the model is enhanced together with a mixture of mystery and sensuality.

Roberta Krasnig

Roberta is a talented photographer who often collaborates with famous celebrities and models as she travels between Rome, the city where she was born, Milan and Paris.

Her goal is to make the model feel at ease, breaking down her shyness and managing to enhance her often hidden confidence. She has a modern style, her photos are all very colorful, a mix of close-ups and original poses.

She also photographs models in groups and not the single person, such as some photos set in a dance school where he alternates colors and particular poses.

Lucia Giaciani

Lucia Giaciani was born in the province of Ancona in 1976 where she attended a design school and became passionate about black and white photo photography, until she moved to Milan to become a fashion photographer.

She works for important fashion magazines like Vogue but it is her style that makes her a great photographer: original, eccentric photos, models with strange hairstyles, with colorful dresses that enhance even more particular and equally colorful scenarios.

Some of these are simple but in some photos Lucia uses backgrounds such as chessboards, carriages and horses and enchanted forests. Photos that are worth seeing.

Mauro Del Signore

Based in Milan (Italy), Mauro Del Signore is an emerging street fashion photographer who has worked with many celebrities from the world of fashion and entertainment.

You might meet him on the streets of Milan walking in his sneakers, his camera and a very casual and comfortable style.

We like his style which always conveys something real, highlighting the personality and beauty of the person.

Gian Paolo Barbieri

Born in Milan, he first began working as an actor and costume designer and then, after moving to Rome, he became a photographer, also collaborating for Harper’s Bazar.

After opening her studio in Milan she works for fashion magazines such as Condè Nast and for international magazines such as Vogue America even if her photos are exhibited almost all over the world as in the MAMM in Moscow.

He has photographed many celebrities such as Roberto Bolle, his style is simple and his photos are often in black and white while enhancing the gaze, pose and body of the photographer.

Ilaria Orsini

Ilaria Orsini always moved between Milan, New York and Paris while she collaborated for Double Magazine and other important fashion magazines.

She herself often defines her style halfway between cinema and a break with modernity, also calling herself a non-conformist for the poses, angles and backgrounds she uses.

The models are almost never photographed in full, often uses a blur effect and in many photos she prefers to give space to the background, minimalist but simple and impactful.

Arianna Lago

Finally, we suggest you keep an eye on Arianna Lago. She is a great Italian photographer even though she lives and works in London while collaborating with important magazines such as Metal.

Only recently she is establishing herself as a fashion photographer. Her goal is to always show the natural beauty of the models, their bodies and the environment that surrounds them.

She always manages to photograph the subject and the space, creating harmonious and simple environments. At the same time, it conveys the fragility of the subject in a safe and comforting environment, a mixture of fashion and pure art.

She loves colors and playing with lights to recreate environments that also express an artistic sense. An emerging photographer not to be missed.

If you liked our list of 10 Italian fashion photographers, subscribe to our newsletter to stay updated on our latest articles. Are passionate about fashion? Don’t miss out our article on 10 fashion influencers!

L'articolo 10 Italian Fashion Photographers To Keep An Eye On proviene da Scarpe Da Uomo Artigianali Di Lusso Made in Italy Dal 1946.

]]> https://fratelliborgioli.com/en/10-italian-fashion-photographers/feed/ 0 17 Italian Men’s Fashion Micro Influencers https://fratelliborgioli.com/en/17-italian-mens-fashion-micro-influencers/ https://fratelliborgioli.com/en/17-italian-mens-fashion-micro-influencers/#respond Mon, 14 Sep 2020 17:21:00 +0000 https://www.fratelliborgioli.com/?p=273961 Discover in our article the faces of the 17 Italian men's fashion micro influencers!

L'articolo 17 Italian Men’s Fashion Micro Influencers proviene da Scarpe Da Uomo Artigianali Di Lusso Made in Italy Dal 1946.

]]> We handpicked 17 Italian men’s fashion micro influencers. Stay updated on Italian men’s fashion!

Italian men’s fashion: we all know the big names to draw inspiration from. But what if the ones to keep an eye on were the influencers with less than 100,000 followers? We have discovered 17 Italian men’s fashion micro influencers and today we present them to you:

  1. Alessandro Enriquez
  2. Alessandro Manfredini
  3. Domenico Gianfrate
  4. Fabio La Mantia
  5. Federico Blt
  6. Felice Vitale
  7. Franco Mazzetti
  8. Giorgio Giangiulio
  9. Luca Lombardi
  10. Marco Taddei
  11. Maurizio Canale
  12. Mauro Del Signore
  13. Nasario Giubergia
  14. Niccolò Cesari
  15. Paolo Faccio
  16. Tommaso Rosati
  17. Vincenzo Di Luca

Brands that collaborate with influencers. Nothing new, right? Instead, there is something new! Companies have started looking for “smaller” influencers, so-called micro influencers. Much more effective and, let’s face it, even cheaper for brands.

Why? What is the secret?

In reality the answer is very simple. Who do you trust when you ask for advice? A friend, right? Well, this is precisely the strong point of micro influencers. The market has noticed the ability of micro influencers to create communities.

They talk about specific topics and interact daily with their followers. This creates a much greater sense of trust and involvement than the “bigger” influencers.

This translates into more purchases when the micro influencer advertises a product. Followers know that it is a safe purchase because, if it is recommended, it means that it is a really good product.

Let’s get to know the names and styles of our 17 micro influencers of Italian men’s fashion!

Alessandro Enriquez

Do you prefer a more casual look? Do like Alessandro Enriquez: jeans and a sweatshirt and you are never wrong. Don’t forget to wear a mask, of course!

Visualizza questo post su Instagram

With #mask And with #love ❤ @diesel ??? Ph. @albertoalicata

Un post condiviso da Alessandro Enriquez (@alessandroenriquez) in data:

Alessandro Manfredini

Blue and red, to never be banal. Alessandro Manfredini dares with colour and the result is 110 and praise.

Domenico Gianfrate

Less is more, right? Domenico Gianfrate goes without fail; ankle boot, black jeans and white shirt. The extra touch? The golden aviator-style glasses.

Fabio La Mantia

Sunglasses, suit, and briefcase. Fabio La Mantia knows how to face a day with the right style!

Federico Blt

Here is a beautiful picture of Federico Blt in which he wears a fabulous linen suit. Perfect for being elegant and fresh during the summer!

Felice Vitale

What a style, Felice Vitale! This year the 70s collar is back in fashion and he pairs it with playful yellow shoes and a cool blue jacket.

Franco Mazzetti

This amazing shirt worn by Franco Mazzetti with white and blue striped and white cuffs. In the background, our beautiful San Gimignano in Tuscany. What more could you want?

Giorgio Giangiulio

A distinctive style on an iconic bike: Giorgio Giangiulio proposes a simple t-shirt with black jeans and a military-colored jacket. Combat boots to complete the look!

Luca Lombardi

Khaki pants and blue trench coat. Is there a more appropriate combination? Luca Lombardi does not miss one.

Marco Taddei

Raise your hand if you love this colour palette. Grey jacket, light blue shirt and beige trousers. Marco Taddei never disappoints.

Visualizza questo post su Instagram

Sunny Day ☀?

Un post condiviso da Marco Taddei (@marcotaddeiofficial) in data:

Maurizio Canale

How many of you would like to do like Maurizio Canale? In the morning it would be so easy to choose the right outfit!

Mauro Del Signore

Mauro Del Signore is a fashion photographer. On his profile, you can find many ideas for different styles. We really like this one; simple and stylish. Perfect for a day in town.

Nasario Giubergia

Summer is ending, but there are still some beautiful days. Why not show off an outfit like that of Nasario Giubergia? Military-colored shorts and a denim shirt and off to enjoy the wind on the Vespa.

Niccolò Cesari

What about this outfit? Niccolò Cesari knows his stuff and flaunts fantastic braces on his white and cream suit. Amazing!

Paolo Faccio

Paolo Faccio, the king of casual outfit. Short-sleeved shirt with print and black jeans; the classic look that it’s effective, but without commitment.

Visualizza questo post su Instagram

•• @dior

Un post condiviso da Paolo Faccio (@paolofaccio) in data:

Tommaso Rosati

It’s true, summer is wonderful, but how beautiful are autumn outfits? This wide-brimmed Tommaso Rosati hat paired with the warm-colored suit is simply perfect.

Vincenzo Di Luca

Last but not least, Vincenzo Di Luca. The double-breasted jacket is timeless and he knows it well. The gold-colored buttons, then, give that extra touch!

We hope you enjoyed our choice of 17 Italian men’s fashion micro influencers. From suits to streetwear, no more excuses not to master men’s wear. If you know of other Italian menswear microinfluencers we should include, just let us know in the comments!

L'articolo 17 Italian Men’s Fashion Micro Influencers proviene da Scarpe Da Uomo Artigianali Di Lusso Made in Italy Dal 1946.

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