In the common imagination, the style department is one of the most fascinating ones in a shoe factory. It is the department where creativity has free rein; it is the place where the first sketches of the models are born, which are to be developed  in the following months.

In order to understand better how a style office works, it is necessary to make a clarification on the company context. A Tuscan shoe factory is a company in which the shoes are made by hand, applying “ancient” techniques, often handled from generation to generation. The person involved in creating and designing of the models needs to constantly relate to the production, so the creation of the shoe implies deep knowledge of production processes.

The style office of a shoe factory works to produce the collections of its own brand and it often gives the same service to the other brands that rely on its creativity to develop their own shoe collection.

Keep an eye on the current trends

Being the creative “department” of the company, the style office constantly interacts with the outside world to stay up to date on current trends. Creativity should leed to the creation of a collection that reflects the taste and needs of today’s consumers.

As you may know, the shoe sector is evolving rapidly and, season after season, trends and colors change. The designers should therefore interpret the trends of the moment to create products capable of expressing the essence of the brand. The stimuli that come from the outside day by day are then elaborated and “translated” into each individual product.

Furthermore, the style office never loses sight of what competitors produce: it is not a question of wanting to imitate others but of staying up to date.

The style office also “studies” carefully the proposals of the main luxury brands which, although not being direct competitors, could become the customers of an Italian shoe factory. In fact, there are many luxury brands that entrust the production of their models to local producers, who are capable of making shoes of the highest quality.

The research of the quality

The quality of a shoe is not only achieved in the production step but starts from its design; the choice of the most innovative materials, the attention to every detail, the color combinations … everything should be meticulously studied to obtain a perfect product in its uniqueness.

The relationship with the local tradition

Toscanity is synonym of high quality and tradition, especially when it comes to footwear. It is no coincidence that “made in Tuscany” shoes are famous all over the world and are particularly in demand abroad.

The Tuscan tradition of leather processing has a long history which the style office deeply knows and wants to convey into its own models; each shoe should contain the essence of Tuscan craftsmanship.

The choice of materials and processing techniques distinguish a shoe created, designed and produced in Tuscany.

The relations with the clients

Those who work in a shoe factory’s style office know their customers very well (almost one by one), know what they want and what they expect to find. Thanks to its excellence, the Tuscan shoe is exported abroad, therefore, the designers should also take into account the foreign market and its characteristic.

What the style department can do for you?

As mentioned above, Tuscan shoe factories not only produce shoes with their own brand but are often contacted by other companies to create a shoe collection branded with the customers’ label.

In these cases, the style office accepts the customer’s request forwarding the catalogue with the models to choose out from. Later the colors and finishes of each individual shoe are decided in order to create a collection that fully reflects the soul of the brand.

When we talk about clothing brands, it is essential to collaborate with a high-level style office, able to best advise the customer regarding the choice of materials and finishes in order to obtain a quality product that matches the rest of the garments in the collection.

We should consider that companies that decide to launch their own footwear brand wish to expand their business and, therefore, to omit “splashes in the mud” they should carefully evaluate the style office to collaborate with.

Fratelli Borgioli also has an internal style department which, combining the tradition of Tuscan craftsmanship with technological innovation, creates real artisan masterpieces, impeccable and comfortable, signed by Fratelli Borgioli.

Thanks to the professionalism of its style department, Fratelli Borgioli is able to offer its customers the Private Label service as well. Following the advice of the designer team, it is possible to create a collection of own-brand footwear with all the characteristics that have made Fratelli Borgioli a brand appreciated by international fashion houses.

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